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The first hour decides the campaign
We spent three months on a launch and learned the most from what happened in sixty minutes.
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Notes
Field notes on building AI systems that hold up in production — what we tested, what broke, and what we learned.
Plan, then confirm
How to let AI touch your CRM without lying awake about it.
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These two reports were never supposed to tie
The most expensive meeting in marketing is the one where two dashboards disagree and everyone assumes somebody broke something.
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Your attribution isn't broken. Your join keys are.
Buying a better attribution model to fix bad data is like buying a better camera to fix bad lighting.
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We built the agent for ourselves first
Everyone is an AI company now. It takes an API key. Here is a harder test.
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