--- title: "Services: Grow, See, Automate, Connect | Pertinacity" description: Grow, See, Automate and Connect. One team accountable for the whole growth engine, measured against pipeline and revenue rather than impressions. image: https://pertinacity.io/hubfs/website/og/og-services.png --- [Skip to the main content.](https://pertinacity.io/services#main-content) [![Black logo - no background](https://pertinacity.io/hubfs/Logos/Black%20logo%20-%20no%20background.svg "Black logo - no background")](https://pertinacity.io?hsLang=en) [![Black logo - no background](https://pertinacity.io/hubfs/Logos/Black%20logo%20-%20no%20background.svg "Black logo - no background")](https://pertinacity.io?hsLang=en) - [About](https://pertinacity.io/about) - [Approach](https://pertinacity.io/approach) - [Services](https://pertinacity.io/services) - [Work](https://pertinacity.io/work) - [Blog](https://pertinacity.io/pertinacity-blog) Search [TALK WITH US](https://pertinacity.io/contact?hsLang=en) Toggle Menu Search Toggle Menu [TALK WITH US](https://pertinacity.io/contact?hsLang=en) - [About](https://pertinacity.io/about) - [Approach](https://pertinacity.io/approach) - [Services](https://pertinacity.io/services) - [Work](https://pertinacity.io/work) - [Blog](https://pertinacity.io/pertinacity-blog) - Example Link - Example Link - Example Link [Facebook](https://pertinacity.io/services#0) [Instagram](https://pertinacity.io/services#0) [Linkedin](https://pertinacity.io/services#0) [X](https://pertinacity.io/services#0) [YouTube](https://pertinacity.io/services#0) [Medium](https://pertinacity.io/services#0) ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 Services # Four jobs. Run end to end. Grow, See, Automate and Connect — not four retainers from four vendors, but one team accountable for the whole engine. Fluent in HubSpot and Salesforce both. Measured against pipeline and revenue, not impressions. [TALK WITH US](https://pertinacity.io/contact?hsLang=en) Trusted with go-to-market strategy and execution for **AESARA, Arysana, Arine** — and teams across life sciences, SaaS, FinTech and retail. 01 · Grow ## Demand generation, run not advised. **We build the engine and then operate it — brief to reporting, every week.** - Paid and organic LinkedIn, built and run end to end - Email programs and nurture sequences that earn replies - Campaign architecture from brief through to measurement - Event-led motions, including conference campaigns like ISPOR Proof: AESARA A rebuilt campaign engine delivered 76% more amplification in the first hour of their ISPOR 2026 launch. [Read the story →](https://pertinacity.io/work?hsLang=en) 02 · See ## Reporting that tells the truth. **A funnel your team agrees on, tied to revenue rather than clicks.** - TOFU, MOFU and BOFU defined once, and defined together - Revenue reporting that connects channel to closed business - Dashboards leaders actually use to move budget - Honest attribution — including what is not working Proof: Revenue visibility Leadership finally sees which channels drive pipeline, not just which ones drive traffic. [Read the story →](https://pertinacity.io/work?hsLang=en) 03 · Automate ## AI that absorbs the repetitive work. **Built in-house and run on our own funnel before it ever touched a client’s.** - Agents that optimize live campaigns rather than just report on them - Signal surfaced from inbox, CRM and event data - Document-AI parsing, dedup and enrichment pipelines - A plan you approve before anything goes live Proof: Built by marketers We automated our own repetitive campaign work first, then offered it. [Read the story →](https://pertinacity.io/pertinacity-blog/built-the-agent-for-ourselves-first?hsLang=en) 04 · Connect ## Stack-agnostic plumbing. **We work the stack you already run. No migration you did not ask for.** - HubSpot and Salesforce, equally fluent - Data hygiene, dedup and a single source of truth - Enrichment and list building that holds up - Integration and attribution wiring across tools Proof: Arine 250 conference records enriched across two connected stacks with zero errors. [Read the story →](https://pertinacity.io/work?hsLang=en) How we deliver ## Four standards you can hold us to. The same discipline on every engagement, whatever the stack or the vertical. #### Analyze, test, fail, win We run the test, read the result honestly, and change course fast when the data says to. #### Plan, then confirm Nothing goes live before you have seen what data it touches and how we will know it worked. #### Reporting that tells the truth If a channel is not working the report says so — including when it was our idea. #### Stack-agnostic by design Fluent in HubSpot and Salesforce both. We work the stack you already run. Questions about working with us ## Straight answers. ##### Do we have to change our CRM? No. We are stack-agnostic and fluent in Salesforce, HubSpot, and more. Plenty of clients are committed to Salesforce, HubSpot, or both,  and rely on us to get more from them. ##### What does "AI built by marketers" mean? We ran the funnel first and built the tooling second. In-house agents, not a commercial API with a wrapper on it. ##### How do you handle our data? With a plan you approve before anything goes live: what it touches, what it may do, and how we will know it worked. Access, retention, and safeguards are documented for every engagement, and processing runs on infrastructure we control. ##### Are you a fit if we already have a team? Usually yes. Most engagements supplement a small team stretched across strategy, execution and reporting. [SEE THE CASE STUDIES](https://pertinacity.io/work?hsLang=en) ## Which of the four is broken? Tell us where the engine is stalling and we will tell you straight whether we are the right people to fix it. [TALK WITH US](https://pertinacity.io/contact?hsLang=en) About Pertinacity About Pertinacity - [About](https://pertinacity.io/about) - [Approach](https://pertinacity.io/approach) Resources Resources - [Blog](https://pertinacity.io/pertinacity-blog) Work Work - [Services](https://pertinacity.io/services) - [Case Studies](https://pertinacity.io/work) Connect Connect - [Contact Us](https://pertinacity.io/contact) - [LinkedIn](https://www.linkedin.com/company/pertinacity/) [![Black logo - no background](https://pertinacity.io/hubfs/Black%20logo%20-%20no%20background.svg)](https://pertinacity.io?hsLang=en) - [Privacy Policy](https://pertinacity.io/privacy-policy) - [Terms of Use](https://pertinacity.io/terms-of-use) © 2026 Pertinacity, LLC [Linkedin](https://www.linkedin.com/company/pertinacity/) Return to top ```json { "@context" : "https://schema.org", "@id" : "https://pertinacity.io/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Somerville", "addressRegion" : "MA", "postalCode" : "02143", "streetAddress" : "510 Somerville Avenue, Unit 1" }, "email" : "info@pertinacity.io", "founder" : { "@id" : "https://pertinacity.io/#michael-carlson" }, "foundingDate" : "2024-08-09", "legalName" : "Pertinacity, LLC", "logo" : { "@id" : "https://pertinacity.io/#logo", "@type" : "ImageObject", "caption" : "Pertinacity", "height" : 686, "url" : "https://pertinacity.io/hubfs/Logos/Black%20logo%20-%20no%20background.svg", "width" : 3160 }, "name" : "Pertinacity", "sameAs" : [ "https://www.linkedin.com/company/pertinacity", "https://www.crunchbase.com/organization/pertinacity" ], "url" : "https://pertinacity.io" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://pertinacity.io/#michael-carlson", "@type" : "Person", "jobTitle" : "Founder & Principal", "name" : "Michael Carlson", "sameAs" : [ "https://www.linkedin.com/in/michael-t-carlson/", "https://www.crunchbase.com/person/michael-carlson-0d7a" ], "url" : "https://pertinacity.io/about", "worksFor" : { "@id" : "https://pertinacity.io/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://pertinacity.io/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Pertinacity", "publisher" : { "@id" : "https://pertinacity.io/#organization" }, "url" : "https://pertinacity.io" } ```