We analyze the funnel honestly.,test what we believe.,fail fast and say so.,win on the evidence.
AI built by marketers — not marketing bolted onto AI.
Most vendors start with the technology and go looking for a marketing problem. We ran the funnel for twenty years first, then built the AI to make that work faster and more visible. Same discipline. Better instruments.
Grow
Full-funnel demand generation across search and AEO, paid and organic social, email, and events. We fix the list before the offer, and the offer before the creative.
See
Reporting your team agrees on and your CFO can defend. One funnel definition, tied to revenue. Including when the news is bad.
Automate
In-house AI, trained on your data and running on our own infrastructure. Not a commercial model with a prompt on top. It runs the repetitive work and tells you what moved, what's at risk, and what's quietly burning budget.
Connect
Clean, joined data across the sales, marketing and operations stack you already run—Salesforce, HubSpot, Marketo. Hygiene, enrichment and attribution, with no migration you didn't ask for.
The Same Problem, Every Industry
Disconnected systems, no real visibility, thin internal expertise, and marketing mistaken for pretty flyers. We fix this pattern across life sciences, SaaS, FinTech, and retail.
Disconnected Systems
Data trapped in silos across HubSpot, Salesforce, and disconnected martech.
No Real Visibility
No line of sight from first touch to closed revenue, so budget decisions run on guesswork.
Thin Internal Expertise
Small teams stretched across strategy, execution, and reporting with no bandwidth to build or run AI tooling.
Marketing as "Pretty Flyers"
Marketing treated as creative output, not the discipline of testing, analyzing, and winning your way to results.
AI Built by Marketers, Not Bolted Onto Marketing
Most vendors start with the technology and go looking for a marketing use case. We started as marketers running real demand-gen programs, then built the AI and automation to make that discipline faster and more visible.
That means agents and dashboards that plug into the stack you already run, instead of asking you to rip everything out and start over.
- Works across life sciences, SaaS, FinTech, and retail — the pattern repeats, and the fixes travel.
- Stack-agnostic: HubSpot, Salesforce, or whatever martech you've already invested in.
- Principal-led engagements, not a junior account team.
- Full-funnel: demand gen through to revenue reporting, not just campaigns.
Why Teams Choose Pertinacity
Marketers First
Built by people who've run demand gen, not technologists reaching toward marketing.
AI You Can Verify
Agents and automation applied where the data backs it up, with results you can audit, not just trust.
MIT-Certified Technical Chops
Principal-led team with real engineering depth, not a reseller layer on top of someone else's platform.
AI Companies Choose Us
Even AI-native companies bring their go-to-market work to us instead of building it in-house.
Built for Your Industry
Healthcare is our home turf—the same discipline travels across regulated and high-velocity markets.
| Sector | What we run there |
|---|---|
| Healthcare & Life Sciences | Payers, providers, and pharma services — where we go deepest. |
| SaaS | Product-led and sales-led motions in one connected funnel. |
| FinTech | Regulated, trust-first marketing on clean data. |
| Retail & Consumer | Fast-feedback demand gen where testing compounds. |
Early signal, not vanity metrics
Proof from the first engagements.
First-hour campaign amplification (AESARA)
Records enriched, zero errors (Arine)
Industries we build for
Martech stacks we run on
Ready to Build your Best Demand Engine?
Let's talk about your funnel, your stack, and where marketing stops being guesswork and starts being a discipline you can measure.